The art of understanding what Digital Marketing Agencies say
Surely more than once you have read a report or advertisement from a marketing company and you have thought that you were in the wrong country by not understanding anything written there. Well, why lie? You're right; marketing people like to use language a bit "snobbish" to say simple things, but in this way, it seems complex.
If you ask for an analysis of your company at the digital marketing level, the safest thing is that they will talk to you about Briefing, Community Manager, Benchmarking, SEO, SEM, SWOT, SMART objectives, SMO, SMM, Branding, KPI, Leads, and Endless words incomprehensible to ordinary people, but don't worry, I’m going to explain it to you in simple words, and you will see how it is not so difficult to understand what each thing is, doing them is already more complicated; still, you will know what they are doing to your company.
Let's start at the beginning, which would be to know what Marketing means, a word that is heard a lot but is not very traditional to say; in short, marketing is what has been called promotional activities throughout life. Marketing is the combination of principles and practices that seek to increase trade especially demand. It carries certain activities to increase the visibility of product & services. As you can imagine, Digital Marketing is the same adapted for digital media and social networks.
Now that we know what this is about let's continue with the lesser known ones.
The Briefing is a word that is seen in movies when they have to do an advertising campaign, and they are all seated around a large wooden table. The Briefing is a document that contains all the necessary information about a company or product to work on it. It would be like the instructions for a company or a product.
Community Manager: It is the person responsible for social networks and the online presence of the brand or product. Benchmarking with how easy it is to say Corporate or Quality Evaluation and see that we like to complicate ourselves with a difficult word to pronounce. Benchmarking is a methodology in which the company's triumph is estimated corresponded to similar businesses to uncover if there is a distinction in performance that can be solved by enhancing it.
Search Engine Optimization: SEO is the technique utilized to optimize web pages so that the search engines find them easily and quickly.
SEM: This would be something like Marketing in Search Engines. They are the digital marketing tools used to create paid advertising campaigns in search engines.
SWOT: It is the analysis that studies the Strengths, Weaknesses, Opportunities, and Threats of a company.
SMART Objectives are the acronym for Specific, Measurable, Achievable, Relevant, and Temporary objectives.
SMO: It is the abbreviation for Social Media Optimization, and they are the techniques to improve the brand's presence in the social networks.
SMM: This one is simpler, it is the Marketing of Social Networks, and it is what we do to promote your product or service.
Branding: It would be much easier to call it promotion, which is what it is, after all.
KPI: They are the acronym for Key Performance Indicators. They are the indicators that we will measure to evaluate the results that we have obtained from the actions that we have carried out.
Leads: They are the data registered by a potential client voluntarily on our website through a form.
I hope that with this to begin, you see that marketing people are not so strange, only that we like to complicate things with strange words but that the end of its meaning is simple.