A checklist to identify the perfect digital marketing agency for your company

Companies spend the day looking for our ideal client (buyer-person). We want to attract those users who are willing to become customers to our website. So if we put so much effort into finding our perfect client, why not do it to find the ideal marketing agency as well?

Here we leave you a checklist of your marketing agency's characteristics so that the results are as expected and the work process is optimal.


It is one of the most desired features. Find a marketing agency that presents your company as unique, making you stand out. Sometimes a simple idea can be the most powerful if you apply the gift of creativity to it.

Market knowledge

Although it is clear that you cannot be an expert in everything, you must find a marketing agency with the resources to research and understand your market and your sector.

Integrated services

If you are an SME, a multidisciplinary company will make your life much easier. Managing the search for a solution to different needs in different agencies would be crazy. Find a marketing agency that can help you with the different needs that may arise.


Find a team that knows how to come up with new ideas. And, above all, that he knows how to anticipate problems that may arise during the project.


Your ideal marketing agency is effective, efficient, punctual, and surprises you by delivering a better project than you expected.


In the world's best sense, a marketing agency must have perfectionist professionals who do not rest until they have the best version of the project.

Feedback and follow-up

Work with a company that is in contact with you, that keeps you updated on the progress of your projects and from which you receive feedback whenever you need it. Good communication is a key in a work environment.

Love for what they do

The marketing agency professionals must love what they do, and this is reflected in the results. Feel free to meet with the project managers before deciding. You will immediately notice if they are lovers of marketing and the digital world.

Punctuality in delivery times

Although unforeseen events can always arise, punctuality is an essential virtue in the world of marketing and advertising. Hire a company that is committed to giving you delivery timings that suit your needs.


Technology is currently essential in our day-to-day life, and it greatly facilitates the good work of marketing. Look for an up-to-date company and run away from those that have become outdated. Your audience is changing, so your way of addressing them must also be different.

Objectives and results

An expert marketing agency will know how to set goals for you and offer you real results: data analysis on how each of your campaigns or strategies has worked.

Flexibility and responsiveness

A marketer will never be a rigid person. Flexibility is a key characteristic for a team that must know how to adapt to changes in the middle of a project. A quick response capacity will be the cause of the success of your projects.


That a company transmits trust and proximity to you will be very important to feel that you are part of the team. Do not hesitate always to consult all your questions to your marketing agency.


A good marketing agency will commit to you, and it will become a partner of your company from the moment you start working together.

Do not hesitate to be demanding when choosing the marketing agency that will make your ideas and projects tangible. A good choice will be the first step on a path full of new and interesting discoveries and learning.